Design Challenges

This section lists some internal innovation projects we work on. Projects that hopefully will benefit specific groups in India or the world. From time to time, we will share questions that puzzle us, or data we have found. You could collaborate with us or work independently on a solution.

Affordable Mask Design

Currently, we are trying to design an affordable mask that would protect against the Chinese virus, while being transparent to enable quality human interactions, and that are breathable enough to be worn for hours without discomfort.

Some of the prototypes worked on are here:
Affordable Mask Design

Want to Collaborate?


This is an idea for a social media platform we have been toying with for a while now. Still only in the early idea stage, it aims at promoting more 'human' interactions towards building stronger societal ties.

We'll keep you updated on developments, if any.

The Book: Design the Future

'Design the Future' simplifies human-centered design thinking for companies and interested individuals, enabling them to apply the mindset and tools to innovate or solve complex challenges at work or in their lives.

More about it here.

Speaking Engagements

From time to time, we enjoy sharing our learnings on different platforms we have been invited to. From small interactive sessions with students, to design thinking conclaves and entrepreneurship summits.

If you would like us to be a part of your event, please email us details. Given the current situation and our work engagements, it might be tough to commit to speaking engagements, but we will try.

Posts on Design & Strategy

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design thinking

Some Resources

Download the PDF of Shrutin Shetty's '9-step version of the Design Thinking process'.

Below is an interview where Shrutin Shetty discusses his views on design thinking, and his book, Design the Future.

A short, 40ish minute Masterclass on Design Thinking at the CII Startup Gurukul, Odisha [2021].
50 participating startups, a few hundred other startups.
Design Thinking session: 00:30:00 - 01:21:00
Other sessions on that day: AI, Robotics, Fund Raising

A webinar where Shrutin Shetty discusses some invisible challenges on the road